Post-it Brainstorm

12 10 2010

The post-it brainstorm is a creative technique were post-its are used to write down all the ideas you can come up with. All post-its are placed on a big piece of paper, so you have them all together. With the post-it brainstorm all ideas are welcome; it’s about quantity before quality.

Problem/challenge: Coming up with ideas for a new shampoo
Ideas: Shampoo with vanilla smell, shampoo for grey hair, shampoo that stimulates hair growth, etc.




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