12 10 2010

With the superheroes technique you start with making a list of several superheroes. This can be ‘real’ superheroes like Superman and Spiderman, but also people who are seen as heroes, like Maradona or Oprah Winfrey. After you’ve made the list, you chose one of the superheroes. You’re going to look at the problem through the eyes of your chosen superhero. You will be thinking about who this superhero is and what his/her characteristics are. You’ll be thinking of ideas how this superhero would solve your problem. The ideas you’ve come up with can be used to come up with more ideas later on.

Problem/challenge: Coming up with ideas for a new shampoo
Superhero: Superman
Ideas: Shampoo that gives you superpowers, red/blue/yellow shampoo, etc.




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