Wishful thinking

14 10 2010

With wishful thinking you will be thinking of your ideal situation or solution. By using your ideal you can come up with more practical and realistic ideas. You can also use your ideal as an aim for your solution, you can think of how far you want your solution to meet your ideal.

Problem/challenge: Coming up with ideas for a new shampoo
Ideal: A shampoo perfect for every hairstyle with a smell and colour everybody likes
Ideas: Shampoo with a pleasing smell, shampoo that can handle curls and straight hair, etc.




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