Something good

21 10 2010

The technique something good starts with categorizing the ideas. After you’ve divided all the ideas into categories, you are going to pick the best idea out of every category. You will be doing this by thinking about which ideas give you the feeling of something good. After you’ve selected the best ideas in each category, you will be narrowing it down to one best idea.

Example
Problem/challenge: Coming up with ideas for a new shampoo
Categories: Ideas related to colour, smell, hair type and ‘more than shampoo’
Best idea per categorie:

  • Colour: A colour that appeals to everyone
  • Smell: A scent that makes you feel relaxed
  • Hair type: A shampoo that can handle curles and straight hair
  • More than shampoo: A shampoo that stimulates hair growth

Overal best idea: A shampoo that can handle curles and straight hair

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