Direct analogy

23 10 2010

Direct analogy is a technique which uses so called analogies or brain patterns. These analogies are connections people make between different objects. You will be using two objects, one inside the problem context and one outside the problem context. You can use the connections between these objects to come up with lots of new and surprising ideas.

Example
Problem/challenge: Coming up with ideas for a new shampoo
Object inside the problem context: Shampoo bottle
Object outside the problem context: A cup of tea
Connection: They both have a certain smell
Idea: Shampoo that smell like tea

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