Random stimulation

14 10 2010

Random stimulation makes you think of ideas you probably wouldn’t think of without the random stimulation. To start with the random stimulation you pick a word, picture, quote, etc. After you’ve chosen, you’re going to think of new ideas using the chosen words, pictures or quotes. You will be thinking about characteristics of your random stimulation, these characteristics can you help you to come up with ideas.

Problem/challenge: Coming up with ideas for a new shampoo.
Random stimulation: Tree
Characteristics: Brown, green, leaves, branches, bark, natural, etc.
Idea: Shampoo with tree leaf extract



13 10 2010

The COCD-Box is a selection method with a specific goal. Normally there’s a threat in the convergence phase that people will fall back into their patterns and chose routinely and defensive, but the COCD-Box requires you to also chose and elaborate the unusual ideas. With the COCD-Box there are no ‘good’ ideas, you will be dividing the ideas in blue, red and yellow ideas.

Blue ideas are known and doable. There’s not a lot of effort in executing these ideas.

Red ideas are new and doable. These ideas have something innovative and they’re exciting, but there will be more effort in executing them because of the newness.

Yellow ideas are new, but they’re not doable. With the yellow ideas you will have no clue about how to execute these ideas.

Problem/challenge: Coming up with ideas for a new shampoo
Blue idea: 2 in 1 shampoos
Red idea: Shampoo with a new smell/colour
Yellow idea: Shampoo that stimulates hair growth


12 10 2010

With the superheroes technique you start with making a list of several superheroes. This can be ‘real’ superheroes like Superman and Spiderman, but also people who are seen as heroes, like Maradona or Oprah Winfrey. After you’ve made the list, you chose one of the superheroes. You’re going to look at the problem through the eyes of your chosen superhero. You will be thinking about who this superhero is and what his/her characteristics are. You’ll be thinking of ideas how this superhero would solve your problem. The ideas you’ve come up with can be used to come up with more ideas later on.

Problem/challenge: Coming up with ideas for a new shampoo
Superhero: Superman
Ideas: Shampoo that gives you superpowers, red/blue/yellow shampoo, etc.

Post-it Brainstorm

12 10 2010

The post-it brainstorm is a creative technique were post-its are used to write down all the ideas you can come up with. All post-its are placed on a big piece of paper, so you have them all together. With the post-it brainstorm all ideas are welcome; it’s about quantity before quality.

Problem/challenge: Coming up with ideas for a new shampoo
Ideas: Shampoo with vanilla smell, shampoo for grey hair, shampoo that stimulates hair growth, etc.